Remember when Social Media consisted of creating a profile on MySpace? No one knew about Facebook yet and Tweeting was just something birds did. That was barely more than a decade ago. Today, having a social media presence is expected for businesses, with more than 80% of marketers relying on social media to create brand awareness and drive promotions.
Trying to implement Social Media marketing can be overwhelming when you trying to grasp a new concept and change methods from what “always worked” before. But, therein lies the biggest issue; what worked before doesn’t work anymore and can actually be detrimental to your business.
And, if you feel like you’re late to the game, don’t panic.
To help get your feet wet, we’re taking things back to the basics.
If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Whether you’re interested in creating a retail store on Facebook, driving your audience to a local event, responding to reviews and customer service or anything in-between, this guide will get the ball rolling.