Blogging, especially when combined with social media, is a powerful way to promote your business online. The creation of content relevant to your business or industry can have several benefits to the overall presence of your business online. But, there are still many small business owners that are hesitant to make the jump and start a business blog, and they're missing out on a big opportunity!
There are several reasons why small business owners don't blog:
It takes a commitment of time and resources that can be overwhelming.
They don't know how to get started from a technical perspective.
It can be challenging to develop a loyal, engaged following on a business blog that focuses on one specific topic.
It can be difficult to consistently come up with interesting business-related post ideas.
But starting a business blog doesn't have to be an intimidating or overwhelming experience. Once you get started, the benefits of a business blog can make the effort more than worthwhile.
Here are ten of the biggest reasons you should start a blog for your business.
1. Target Potential Clients
Business blogs typically don't involve direct promotion of your products and services, but that doesn't mean a blog isn't worthy marketing activity. The promotion just comes in a more passive way.
By discussing the industry you work in, the general services you provide, and the individual challenges of your target audience, you are getting your name in front of clients that may need and will consider buying your product or hiring you for the services you provide.
2. Boost Your Website Traffic
Your blog is an evolving collection of articles, keywords, and expertise that any reliable search engine optimization (SEO) campaign demands. The SEO industry couldn’t survive without words. Your blog is where your words go.
The more content you have that contains keywords the better you will rank in Google and other search engines. Your rank in search engine results determine the traffic count you get to your website. And you get there by using keywords and blogging.
Also, most business blogs are separate from a business' website, either created as a different section or as a different site entirely. Having a secondary location gives you a way to target new visitors and move the traffic to your products and services, online store or contact pages through in-content links and links in your navigation.
3. Establish Yourself as an Industry Expert
Your blog posts can demonstrate your expertise in a particular subject area by sharing high-quality and relevant information with your readers. Over time, you can become known as a go-to resource that provides consistent and useful information to help your readers learn about new tools and resources, solve tough challenges and advance their own businesses.
4. People Trust Blogs
Your blog is the human angle of your business. It’s where you find your voice. It’s where you explore your audience's issues and concerns. It’s where your business personality increases the potential of how likeable your brand is. It’s what differentiates you from your competition.
Which is why it’s no surprise to learn that blogs are the 5th most trusted source for accurate online information.
5. Develop a Community
One of the best parts of a successful business blog is the communication, collaboration and sharing that can take place in the comments. Facilitating an active comments area on your blog by posting and responding to comments can help you create a community with shared interests, and learn a great deal about your audience in the process.
6. Create Valuable Person-to-Person Connections
A business blog doesn't have to be all business, all the time. You can avoid having a boring business blog by injecting some of your personality and personal brand, going off topic occasionally and using humor. Not only does this give your blog a little individuality, but it can also make you more relatable and approachable by your readers.
These are just a few of the benefits that can come with a successful business blog. Although creating a successful business blog takes time, dedication and patience, once you get started, you'll be on your way to realizing these plus many more benefits.
7. Blogging Encourages Inbound Links
Companies who blog receive 97% more links to their website than those who don’t. That’s a rather staggering statistic. One you can’t ignore.
Inbound links (hyperlinks that go back to your site) are the lifeblood of any website. They’re the currency of the internet because high quality backlinks, from a variety of sites, give your website a higher rank in search engine results. The more you blog about all things useful, the higher the chances of you getting those inbound links.
8. Blogging Beats Advertising
Your blog functions as your advertising, only better. Most people use a company blog to find out more about that company.
Research shows that people are so averse to internet banner ads that they’re more likely to climb Mount Everest than click on a banner ad.
9. Blogging Gets Results.
Just under 55% of bloggers report that they get positive results from blogging. 30% of them go as far as to say they get strong marketing results.
Which means most bloggers see a return on their investment.
10. Blogging is Still Top of Mind
Yes, video is engaging. But when it comes to drilling down and providing the nitty gritty on a subject, long form content (that’s 2000 words or more) performs systematically well.
This especially holds true when, according to Google, up to 10% of users’ daily information needs involve learning about a broad topic.
Even if you’ve blogged regularly for a while, keep going! Make sure it’s part of your 2019 content strategy, and concentrate on producing valuable, industry related content this year!