Blogging, especially when combined with social media, is a powerful way to promote your business online. The creation of content relevant to your business or industry can have several benefits to the overall presence of your business online. But, there are still many small business owners that are hesitant to make the jump and start a business blog, and they're missing out on a big opportunity!
The concept is simple but the implementation is not as easy: either YOU run your business, or IT RUNS YOU!
Do you feel like it’s been forever since you had a chat with your spouse or partner about something that DIDN'T involve work? Do you feel like you are on the verge of burnout? Are you starting to worry that your business is not at all what you envisioned when you started?
Breathe! It is manageable…
The biggest part of eating the elephant that is your small business is grabbing the fork!
Remember when Social Media consisted of creating a profile on MySpace? No one knew about Facebook yet and Tweeting was just something birds did. That was barely more than a decade ago. Today, having a social media presence is expected for businesses, with more than 80% of marketers relying on social media to create brand awareness and drive promotions.
Trying to implement Social Media marketing can be overwhelming when you trying to grasp a new concept and change methods from what “always worked” before. But, therein lies the biggest issue; what worked before doesn’t work anymore and can actually be detrimental to your business.
And, if you feel like you’re late to the game, don’t panic.
To help get your feet wet, we’re taking things back to the basics.
If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Whether you’re interested in creating a retail store on Facebook, driving your audience to a local event, responding to reviews and customer service or anything in-between, this guide will get the ball rolling.
What’s Keeping You From Achieving Your Goals?
Do you know the biggest thing holding you back from achieving your goals? Is it your intelligence? Your God-given gifts? How organized you are? How much productivity you get out of one day? How you manage your time? Is it the amount of money you make or the level of education you have achieved?
Not all pizzas taste the same. Until you take a bite and try a slice, you cannot know whether one pie is better than any other.
The same principle applies to your business marketing. No one knows how good you are until after the sale. Before the sale, they only know how good your marketing is! You have to market yourself!
It's time to get your "ask" in gear!
One thing we all have to learn as we launch and grow our businesses is to ask for what we want.
Over 70% of small businesses use social media, according to a survey of more than 350 small business owners. The survey analyzes how small businesses use social media, including the platforms they use, the frequency they post, and the types of content they share. Business owners can use the data when planning their social media strategy.